What this tool does

This interactive tool helps you understand your rights when someone has used a photo of you, your family or your child without permission. It explains the legal position under UK law and gives you practical steps to get the image removed or challenge its use.

The tool is designed for situations where you have discovered your photo being used on websites, social media, marketing materials or news articles, and you are unsure whether this is allowed or what you can do about it.

When to use it

Use the tool if you have found an image of yourself or your child being used somewhere online or in print without your consent. This might be on company websites, social media posts, advertising campaigns, or news stories where you feel your privacy has been violated.

It is particularly useful for parents concerned about photos of their children being shared, or if someone is using your image for commercial purposes without asking. The tool helps you work out whether you have grounds to complain and what your next steps should be.

How it works

You answer five quick questions about who is in the photo, where it was taken, how it is being used, whether consent was given, and any other relevant details. The tool then explains the relevant UK laws that might apply, including data protection rules, privacy rights, and copyright.

Based on your answers, you get specific guidance on whether the use appears unlawful and what action you can take, from contacting the website directly to making complaints to regulators or social media platforms. Nothing you enter is saved, and you do not need to create an account to use the tool.